Womens Clothing Advertisements Analysis - 789 Words

A) The four advertisements I chose are all women’s clothing. The first pattern I noticed in the advertisements was that all four of them showcased just one woman by herself and the second pattern was that each woman had quite a bit of skin showing. In each of them they were doing something slightly different though. In the Bottega Veneta advertisement the woman is posing with her arm up and looking off at something out of the shot and her legs seem to be never ending and completely revealed. In the Ann Taylor advertisement the model is Kate Hudson and she is sitting down on a chair with her legs crossed and is leaning a bit forward and resting her head on her arm. The slit of her dress goes up very high and reveals most of her legs and a slightly deep cut around her neck revealing part of her chest as well as all of her right arm. Also this advertisement is specifically for the new little black dress line. In the Express advertisement girl seems to be walking with her hand on her neck while simultaneously swirling the bottom of her dress around from walking. Her arm is uncovered and you see a good amount of her legs and the movement of the dress draws your eyes to that. In the Levi’s advertisement the woman is facing away from the camera so we see her from behind. She is pulling up her Levi’s shorts, which draws the eyes to her bottom half. B) I think the idea that the producers of these images want us to get is that if we buy their clothes we will be pretty, thin womenShow MoreRelatedThe Effect Of Women s Media1517 Words   |  7 PagesHow does the way that women are portrayed on television commercials and advertisements affect the way women are seen in society? Thesis: Woman portrayed on television commercials are stereotyped, sexualized, and have limited roles which affects the way women are seen in society because they are seen as weak, sexualized objects who are dependent upon men. It is important to establish the affects that television has on a women’s image because it influences viewer’s attitudes and beliefs on not onlyRead MoreLevi Jeans: Showing What Women Are Made of: an Advertisement Analysis1580 Words   |  7 Pages Two advertisements from the world famous Levi’s Jean Company portrays this concept of self. One advertisement from a Seventeen magazine published in 1954 presents four women standing in a posed position, showcasing various types of Levi clothing attire. Another advertisement, published fifty years later, in 2009 in the W+K magazine presents a different view by drawing the viewers attention to only one woman, who is only clothed waist down with a pair of Levi jeans. The advertisements show aRead MoreDepiction Of Women s Magazines2717 Words   |  11 Pagesdifference in depiction of women in men’s magazines from that of the women’s magazines, a method of content analysis has been adopted. This conten t analysis focused on the portrayals of women’s body in advertisement in six different magazines; three Men’s Magazine (Playboy, Maxim and FHM) and three Women’s Magazine (Glamour, In Style and Cosmopolitan). The purpose of this study was to determine the portrayal of women body in the advertisements of the male magazines differ from those of the females. It wasRead MoreThe Cult Of True Womanhood And The Cult Of True Womanhood1194 Words   |  5 Pagesdomesticated due to their physical and emotional nature. In fact, this ideology was so wide-spread that it had a name: The Cult of True Womanhood. The Cult of True Womanhood was characterized by women’s magazines, gift annuals and religious writings of the time. Through the analysis of these mediums, specifically women’s magazines, it is evident that there is a clear parallel between the concepts outlined by the Cult of True Womanhood and the attitudes expressed in the literature. The Cult of True WomanhoodRead MoreThe Nivea Stress Protect Antiperspirant Deodorant Advertisement1610 Words   |  7 PagesThe Nivea ‘stress protect’ antiperspirant deodorant advertisement, televised in 2014 by Beiersdorf Australia Ltd, is a text which constructs an evident manipulation of gender roles and their function in consumerism. In this advertisement a man appears stressed from work and collapses lethargically on the couch while the woman arrives home from work looking energetic with a young child, bags of shopping and speaking on the phone. Through Semiotics, the study of signs and their meanings, I will analyseRead MoreNike’s â€Å"My body† Campaign Essay1426 Words   |  6 Pagestraditional patriarchal images and stories into images of female authority that are socially acceptable to its intended consumers. These pictures of Nike’s â€Å"My body† campaign in 1995 looks into what a real women is through intertextual and picture analysis to get a look into the womans deep emotions about body image and make that beautiful, confident, and high esteemed Nike woman a desirable woman to be. I will be focusing on the images below from the Nike campaign along with the assumption that highRead MoreThe impact of medias representation of ideal body size on attitudes towards own body image952 Words   |  4 Pagesoverwhelming representation of thinness has a large contributing factor towards young women’s attitudes of their own body weight dissatisfaction (Jacobi Cash‚ 1994). This dissatisfaction stems from discrepancies between the accepted standard of female body image repeatedly shown in today’s media and their own bodies leading to the formation of attitudes that their own weight is not adequate. For example, a meta-analysis comparing the results of 25 studies that presented media images of thin models, reportedRead MoreGender Challenges Within The Business Of Sports1507 Words   |  7 Page smedia coverage than women’s sports. However, the media coverage for women’s sports has grown in the past few years, it is still not up to par with how men’s sports are treated. The purpose of this research is to bring attention to the lack of women’s sports coverage in the media and show how male sports have taken priority over women’s sports. Gender Challenges in Ticket Sales In 1994 the ticket prices for 308 different universities within the NCAA division 1 men’s and women’s basketball teams wereRead MoreH M : A Retail Store1541 Words   |  7 PagesWho Is HM? HM is a retail store that catered to men and women with affordable, yet chic clothing. HM originally known as Hennes, opened up their first women’s clothing store in Vasteras, Sweden in 1947. By 1964, they opened up their first outside store in Norway. The founder Erling Persson bought out an outdoor equipment store and began selling men’s and children’s clothing. This is when Hennes changed to Hennes Mauritz in 1968 (HM, 2013). In 1975, HM introduced cosmetics to their customersRead MoreReebok Swot1574 Words   |  7 PagesAthletic leagues that have increased the company’s visibility to the globe. For example, Adidas is Official Sponsor of the Women’s World Cup 1999 in the USA, promoting its position as the number one soccer brand. This tactic provides exposure and steady advertisement for the company. Not only are consumers constantly seeing the logo and or trademark of the company in advertisements, actual products such as; uniforms, caps, an d water bottles are being used and featured during sporting events. Adidas